Considerations Before Making the Decision to Open a Dive Shop
You wouldn't jump into unknown waters without first checking your equipment; neither should you jump into becoming a dive operator without doing your homework. Some homework assignments you should complete before making your decision should include:
1. Do some research on what it takes to start your own business. Successful dive operators either started with a general knowledge base of how to start a business or they took the time to learn. If you are starting with no knowledge (or little) there are resources available. The Small Business Administration (SBA.gov) has a large data bank of information to get you started. The general basics of business apply to any business start up including a dive shop. The Professional Association Of Dive Instructors (PADI) has information about dive operators on their website (padi.com) and more in depth information can be obtained on dive shop start up at your local PADI office (this information is available on the website as well). Study information before making a commitment to pursuing opening a dive shop further.
2. Once you have studied the information; take a personal inventory. Ask yourself questions such as: Do I have the time, money, access to resources (like start up money) to open a diving shop? Do I still want to make this kind of commitment? Only you can answer these questions and ultimately make the decision that you are passionate about having a diving shop.
Once You Have Decided To Open A Dive Shop
If you are still passionate about opening your own dive shop; don't try to reinvent the wheel. You can draw from other dive operators and their experiences. You may even want to consider purchasing an existing dive shop. This can save you a lot of time and frustration rather than starting from scratch. If you will be starting a new dive shop; you will need to formulate a business plan. Your local small business enterprise incubator offers a wealth of assistance and guidance with this and many other tasks associated with business ownership.
Here is a list of some tips from other dive operators on opening your dive shop:
Be sure to have your instructional details in order prior to opening; such as who will your instructors be, where will classroom training take place (pool/open water), what courses and programs will you offer; what packages will be available
Do not strive to offer the lowest prices. The best dive operators offer quality dive instruction for a reasonable and fair price.
Continue your pleasure dive pursuits outside of operating your scuba shop so you do not lose your enthusiasm and enjoyment of diving.
Treat your customers in a friendly manner and share your passion for diving. Remember diving has the ability to change people's lives when taught properly.
Don't base your dive shop in what competing dive shops are doing. If you offer quality services, instruction and products that people want at a fair price, you will gain repeat customers for life.
Opening a dive shop can give you the opportunity to live a dream doing something you are passionate about. Other dive operators have reaped the benefit of being their own boss, sharing diving with others and being proud of what they do. Give a diving shop some thought and consideration to see if it might be right for you.
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